2019 Post Oak Blvd
Houston, TX 77056
Women and Giving: Incorporating Targeted Marketing to Women in your Fundraising Approach
You’ve seen the statistics: Today’s women are an active financial force—they earn, manage and distribute more wealth than ever before. Their importance as planned giving prospects shouldn’t be forgotten as it will continue to grow. In this instructive workshop, Ms. Throne will share steps on how to incorporate this knowledge into fundraising and marketing strategies. Participants will learn how and why a woman’s approach to philanthropy can be different from that of a man, as well as where to spend time and money when marketing planned gifts for women. Through a selection of case studies that brought success to the Texas A&M Foundation’s planned giving program, Ms. Throne will convey practical ideas that can be implemented quickly and cost-effectively.
Angela Throne, Gift Planning Officer
Texas A&M Foundation